Brand Mastery DJ March 24, 2023

Brand Mastery™

Learn how to seamlessly create impactful brands

Certified Brand Master

Learn our proven process and charge a premium price.

When you know how to create an effective brand, your revenue increases, your client’s revenue increases and your skills become more valuable.

Branding is the core of how every business can connect with its customers or clients. When this is done well, the results can be astounding. Some of our previous clients have even 10x their business within the first year of launching their new brand.

Creating your client’s brand with the Zap Branding Method™ will help their business grow and amplify any marketing services you run for them. It’s a win-win!

Who is it for?

In-house Marketing Teams

Are you working in-house for a company that is looking to rebrand? This course will equip you to handle the rebrand in-house, saving the cost of hiring an external agency. If your company chooses, we can be there to review and consult you every step of the way.

Agency Strategy & Design Teams

Are you a graphic designer in an agency that has done branding before, but the agency doesn’t have a process for branding and you know you could be doing so much more to help the client and create an amazing end product?

Design Studios

Are you a small studio looking to specialize in brand identity for clients?

This is an incredibly valuable offering for your clients you can sell for a premium price.

What will Brand Mastery™ do for my business?

Increase revenue by offering a premium value service to your clients

Improve your client's marketing efforts by creating a brand for them that connects with their audience.

Seamlessly lead your clients through the branding process from discovery call to brand launch

Avoid endless rounds of revisions by learning how to get buy-in early so you can efficiently move the project forward.

What you will learn in Brand Mastery™


Branding Process

The process of creating a strong brand strategy and identity and seamlessly working together with your client.


Brand Core

Creating the core of what your business stands firm upon. This includes your brand purpose, mission, vision and core values


Audience & Positioning

Determining your audience and whom your brand is best to serve. Then, defining how your brand is different from your competition.



Your brand essence like it were a person. Giving it a personality to communicate visually and audibly.


Brand Concept

What is your brand concept and how does that begin to take shape in your marketing?


Brand Voice & Messaging

Bring the brand to life through messaging to effectively communicate your value proposition.


Moodboard & Pitch

How to create mood boards to influence your client’s decisions, propose definitive directions and gain buy-in to efficiently move the project forward.


Colour Palette, Patterns & Fonts

Designing a look and feel that reflects the strategy with complementary colours, patterns, and fonts.


Logo Design

How to take inspiration from other sources and create a unique logo that is attractive to the target audience.


Brand Guide

Putting all the pieces together to equip your client with a definitive guide to use their brand effectively to build awareness and trust.


The Brand Handoff

Most agencies give a brand guide and that’s it. The client is left without knowing how to implement the brand and is frustrated about what to do next. This framework helps you to empower your client to use their brand.

What you will get

Workbook + Video Recordings

You will be provided with a printed and digital workbook along with video recordings to support you and your team as work through the course content.

1:1 Follow up Consultation

Once you’ve completed the course, we will meet with you and your team for a private Q&A session.

What our clients say

The Experience

Learn Live

Join us live in person of virtually in an interactive and encouraging environment so you can get the most out of the training.

Time Commitment

8 x 1.5-hour sessions spanned across 8 weeks so you have time to work through what you've learned and complete the course equipped and ready to grow.

Taught by an Experienced Branding Expert

Learn from our industry-leading branding agency owner to help position your business for growth.

Hannah Wheeler | Co-founder & Brand Strategist

Hannah is a co-founder, Creative Director and Brand Strategist of Zap. With a Bachelor’s Degree in Graphic Design, her experience in the field and talent are showcased through the powerful brand identities and interactive designs she creates. Hannah is skilled at developing strong brands by encapsulating an organization’s core values and personality. She flourishes by identifying new opportunities for continuous growth and strategically executes them with intent. Hannah is passionate about working closely with clients and helping them achieve their goals.

Are you tired of endless revisions and not being paid what your work is worth?
Sign up today and get ready to grow.



Sign up your team to accelerate your growth

2/3 Funded

You may be eligible to have 100% of the course cost reimbursed through the CanSask program or your province’s equivalent.

Earn a Brand Mastery certificate

Upon completing this course, you’ll receive a professional certificate to share with your network and showcase all that you’ve learned.

Upcoming course dates

Join us in one of two ways that suits your company’s needs best:

1. Group Training

Learn from us and others as well as connect with different companies throughout the course.

Number of Classes: 8
Class times: Tuesdays
Mornings: 9:00 am – 11:00 am (CST)

Next kickoff


*Funding applications need to be submitted a minimum of 10 business days before the course start date*

2. Private Training

Book a private session where we work directly with you and your team, tailoring the content to help you grow from wherever you’re at.

Dates are flexible to your schedule.

Inquire below for pricing and further details.

Sign Up

If you’re convinced Brand Mastery is what you’ve been looking for, sign up now.

Have questions?

If you still have some questions, send us an email here or call/text us: (306) 518-8806