Milkin’ More DJ March 1, 2020
Project description
CLIENT

Milkin’ More

SERVICES

Re-brand
Naming
Logo Development
Packaging Design
Pamphlet Design
Brochure Design
Trade Show Display Design
Shipping Box Label Design
eCommerce Website Design and Development
Business Card Design

"Made with love and simple ingredients"

Milkin’ More, formally known as SKTN Mini Eats creates products that help mothers with breastfeeding, postpartum recovery and overall nutrition. The name SKTN Mini Eats didn’t lend well to growth as it didn’t capture the essence of their products. After a brainstorm, we came up with the name Milkin’ More. Milkin’ More’s owners Jaclyn and KJ desire to create products without any preservatives and unnecessary ingredients, which led to the tagline “Made with love and simple ingredients”.

Strategy.

By keeping the logo colours neutral, this left room to use different colours in all of the other creative elements.

We had a blast creating patterns and using a wide variety of colours for their ever-expanding product line. The wave under the logo is a touch conceptual relating to the flowing motion of liquid as well as the general child-birthing position, which stands out for the labour cookie packaging.

Before

After

MilkinMoreBooster.Mockup
MilkinMore.Mockup.OatmealCookies
MilkinMore.Mockup.CranCookies
MilkinMore.Mockup.GingerCookies
MilkinMore.Mockup.Oatmeal.AppleInfant
MilkinMore.Mockup.GojiCookies
MilkinMore.Mockup.Oatmeal.MapleInfant
MilkinMore.Mockup.PumpkinSpiceCookies
MilkinMore.Mockup.Oatmeal.BananaInfant
MilkinMore.TurmericBooster.Mockup
MilkinMore.Mockup.Oatmeal.LemonCookies
MilkinMore.metaMatchaBooster.Mockup
MilkinMore.MatchaBooster.Mockup
MilkinMore.Mockup.MilknomoreCookies
MilkinMore.Mockup.TripleChocCookies
MilkinMore.Mockup.ChocolateChipCookies
MilkinMore.Mockup.CappuccinoCookies
MilkinMore.EspressoBooster.Mockup
MilkinMore.MilkinMore.Booster.Mockup
milkinmore.handout.4.mockup.website
milkinmore.handout.3.mockup.website
milkinmore.handout.2.mockup.website
milkinmore.handout.1.mockup.website

Result

After the launch of the new brand, Milkin’ More’s sales 10x and they sold more in the first month than the entire previous year! Milkin’ more continues to grow and we are very happy to hear all of the stories of the moms their products are helping!

Zap has some very talented individuals. They listen, and build on what they have heard and come up with amazing ideas as a result. Their design skills are second to none. Our branding and packaging has taken us to another level and our website continues to blow us away. Zap is our goto now and ongoing. Our ongoing success is a sure result of their work.
Milkin' More Team
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