Refresh your brand
Creating a powerful brand, ready to scale
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Building an effective brand will bring you from unknown to unforgettable.
You are ready for a rebrand if...
Your business has an outdated logo or marketing materials, it might be time to consider a rebrand to keep your image current and relevant.
You’re experiencing declining sales or losing market share, a rebrand could help you reposition your business and appeal to new customers.
You’re expanding into new markets or targeting a new customer segment, a rebrand can help you establish a new and relevant brand identity that resonates with your target audience.
What a rebrand will increase
Brand awareness
A professional brand can increase brand recognition and engagement, driving greater visibility and growth for the business.
Brand trust & loyalty
A professional brand can create an emotional connection with customers, leading to increased loyalty, repeat business, and positive word-of-mouth referrals.
Business value
A professional brand can increase the perceived value of a business, making it more attractive to potential investors or buyers.
Step 1: Brand Strategy
2/3 - 100% Government funding available
What is a brand strategy?
Think about your company like a house, your brand strategy is like the foundation. This foundation is essential to build a resilient brand upon so you can withstand unforeseen challenges and consistently grow.
What will it do for my company?
You will avoid frustration, confusion and be able to withstand the challenges that come your way so you can work your way to becoming a leader in your industry.
How we can help
1. We can create a strategy for you
2. We can create your strategy together in our course Brand Leader. This is currently eligible for government funding through the Canada Job Grant.
Step 2: Brand Identity
What is a brand identity?
This is what brings your strategy to life, creating the look and feel of your brand both visual and verbal. A great brand identity will captivate and connect with like-minded people, both customers and staff.
What will it do for my company?
This will attract ideal customers and staff to your company. In having a great identity, you will look professional, stand apart and build trust to be chosen over your competitors.
How we can help
We create impactful, unique brand identities that capture the essence of your company for your to show to the world. This includes all the tools you will need:
• Logo
• Colours and Fonts
• Branded Social Media
• Brand Board
• And more
Step 3: Website
$2,400 in funding available through CDAP
The importance of having a website
A website is crucial for any company, serving as its online identity. It acts as a 24/7 storefront, providing a global platform to showcase products, services, and brand values. A well-designed website enhances credibility and fosters trust among potential customers.
What will it do for my company?
Having a great website yields significant results for a company. It becomes a powerful tool for brand awareness, engaging customers, and driving business growth. With compelling content and user-friendly features, the website serves as a central hub for marketing efforts, contributing to the overall success of the business.
How we can help
We build custom websites to suit your needs and showcase your brand. All of our websites use best practices to help you be found on Google. We build:
• Basic to large websites
• E-commerce
• Membership sites
• Wholesale portal
• And more
What our clients say
★★★★★
“The Prairie Food Link (former Saskatoon Food and Ingredient Processing Cluster) would like to thank Hannah, Abby, DJ and team for helping us rebrand. ZAP’s bootcamp provided an opportunity to explore the focus of our organization - who we represent and why - facilitated by ZAP's team. It was great to be included in the entire branding process. Following the bootcamp, ZAP used their take-aways to complete a full rebrand package, including a new name, logo, tag lines, etc. Throughout the process, we felt confident in ZAP’s ability to capture the essence of the cluster and were very pleased with the results.”
★★★★★
“It was such an amazing experience working with Zap. I am way beyond thrilled to give a 100/10 kinda rating with the services and expertise our new business venture has received during the branding and content development process. It is an “all in one” package when you work with the team. Hannah Wheeler and the team made sure to carry out our company vision in the creation of the logo and branding and so much respect and support to what we are trying to achieve authentically. Totally love the process and cannot wait to work on another project with you guys!”
★★★★★
“The team at Zap is amazing. They are professional, creative, supportive, and developed a beautiful brand for us. I would highly recommend Hannah and her team."
★★★★★
“We worked with Zap to develop the brand for an existing organization. Hannah and Abby led the group through a process which resulted in the delivery a professional product, which included a logo, graphics and a website. It was a pleasure to work with this creative and talented team.”